Bootstrapping a SaaS to millions in revenue - Ben Orenstein, Tuple

A chat with Ben Orenstein, co-founder of Tuple, about how to build a successful bootstrapped SaaS.

Ben Orenstein is the founder of Tuple, a tool for remote pair programmers that has been steadily growing for the past few years. Now, Ben runs Tuple with a small team and is delving into what happens when your SaaS starts to hit scale. You might have also heard Ben's voice on the Art of Product podcast, which he co-hosts with Derrick Reimer, founder of SavvyCal, talking about the behind the scenes of running their respective SaaS companies.

What we covered in this episode:
  • Why Tuple is the most successful product he’s made
  • How Ben’s approach to enterprise sales has changed
  • How much revenue comes from enterprise sales
  • How the enterprise product is differentiated
  • How indie hackers can sell to bigger companies
  • Where Tuple gets it’s customers from
  • What does Ben’s day-to-day look like?
  • Has he just built himself a job?
  • The benefits of making a podcast
  • Some of Ben’s favourite previous products
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Bootstrapping a SaaS to millions in revenue - Ben Orenstein, Tuple
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