Bootstrapped founder running 3 profitable businesses - Monica Lent, Affilimate

I speak with literal octopus Monica Lent about how she juggles a SaaS, community and travel blog that all make cold hard cash.
Monica Lent is a founder running 3 profitable indie businesses after leaving her full time job 2 years ago. She runs Affilimate, a SaaS product which allows you to manage and track affiliate commissions, the Blogging for Devs newsletter and paid community for developers looking to grow an audience and finally, Not a Nomad, a travel blog that accounted for almost 50% of Monica’s revenue last year, as she grew her portfolio of projects from $30k to over $100k.

What we covered in this episode:
  • How Monica splits time between her projects
  • Is it detrimental having split attention?
  • Delegating and outsourcing as an indie hacker
  • How content and SEO ties her projects together
  • Benefits of a VA
  • Starting a blog that makes thousands
  • Having a travel blog during covid
  • Starting a community for developers
  • How to start your own successful blog
  • The downsides of sharing revenue numbers
  • Is Monica having fun?
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Sponsor - Ahrefs

Thank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.

If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.

To try out Ahrefs Webmaster Tools, head to

Creators and Guests

Monica Lent
Monica Lent
Dev founder of Affilimate & Blogging for Devs.
Bootstrapped founder running 3 profitable businesses - Monica Lent, Affilimate
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