How to build a brand for your indie product - Marie Ng, Llama Life
If you can build all the features in the world, why would you need a brand? My guest today, Marie Ng of Llama Life, tells you exactly how and why you should consider creating a brand.
Marie Ng is the founder of Llama Life, a to-do-list app that helps you focus. As someone who struggles with focus myself, Marie’s app looked to be the perfect thing. Having taught herself how to code 2 years ago, after a career in branding, Marie did what everyone does when they learn to code, build a to do list app. But with her branding background and new quirky angle on a productivity app, she’s made it work. From a solo indie project to now raising a $690k pre-seed round, Marie is making her entrepreneurial dream happen.
👉 Extended version of this episode.
👉 Extended version of this episode.
What we discussed in this episode:
- How Marie got into branding
- What is branding?
- Why indie hackers should consider their “brand”
- How to create a brand
- Building a product to help with ADHD
- Building to solve your own problem
- How to work with ADHD
- Llama Life’s brand impact
- Why Marie raised funding
Recommendations
- Book: Honest Guide to Indie Making by Kyleigh Smith
- Podcast: The Best One Yet
- Indie Hacker: Carl Poppa
Follow Marie
- Indie Bites Twitter
- Personal Website
- Buy A Wallet
- 2 Hour Podcast Course
- PodPanda (hire me to edit your podcast)
Sponsor - Ramen Club
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