A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy

The dreaded (and sometimes neglected) customer research. I know I've avoided it. Michele has convinced me that it's something I should be doing and how to do it in an easy way.
Michele Hansen is the co-founder of Geocodio, a SaaS business that provides geocoding and data matching for addresses, co-host of the fantastic podcast Software Social and author of the book Deploy Empathy, which is all about how to do great customer interviews. We cover a lot of ground in this short episode, including how to write a book, building in public and mental health as a founder. Along with some concrete tips on how exactly you can do customer research.

What we covered in this episode:
  • Michele’s podcast tour
  • Building in public
  • Why context is important for Twitter debates
  • The real reason Michele wrote her book
  • Starting with a newsletter
  • How to do customer research
  • How to understand your customers
  • Changing their podcast support model
  • Mental health as a founder
  • Being a founder with ADHD
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Creators and Guests

James McKinven
James McKinven
Host of the Indie Bites podcast & founder of PodPanda.
Michele Hansen
Michele Hansen
Co-Founder of Geocodio, an indie SaaS. Author of Deploy Empathy.
A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy
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