A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy
The dreaded (and sometimes neglected) customer research. I know I've avoided it. Michele has convinced me that it's something I should be doing and how to do it in an easy way.
Michele Hansen is the co-founder of Geocodio, a SaaS business that provides geocoding and data matching for addresses, co-host of the fantastic podcast Software Social and author of the book Deploy Empathy, which is all about how to do great customer interviews. We cover a lot of ground in this short episode, including how to write a book, building in public and mental health as a founder. Along with some concrete tips on how exactly you can do customer research.
What we covered in this episode:
What we covered in this episode:
- Michele’s podcast tour
- Building in public
- Why context is important for Twitter debates
- The real reason Michele wrote her book
- Starting with a newsletter
- How to do customer research
- How to understand your customers
- Changing their podcast support model
- Mental health as a founder
- Being a founder with ADHD
Recommendations
- Book: The Little Book that Builds Wealth; Charlie Wilson’s War
- Podcast: The Indicator
- Indie Hacker: Marie Ng
Follow Michele
Follow Me
- Indie Bites Twitter
- Personal Website
- Buy A Wallet
- 2 Hour Podcast Course
- PodPanda (hire me to edit your podcast)
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