Bootstrapping to $3.5m ARR from YouTuber to Founder - Sam King, Flick

Sam is the founder of Flick, a bootstrapped social media tool doing $3.5m ARR.
Sam King is the founder of Flick, a tool for managing and growing your social media, doing over $3.5m ARR fully bootstrapped. Sam has taken a unique path into bootstrapping, first being a YouTuber, then running an agency before flipping it into a SaaS with Flick. There is an hour long extended version of this show available on the Indie Bites membership, head to to sub.

What we covered in this episode:
  • Starting out as a YouTuber
  • Pivoting from YouTuber to starting an agency
  • Pivoting the agency to start a SaaS
  • Marketing Sam used to grow Flick
  • Affiliate marketing
  • Building an MVP
  • Hiring challenges
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Creators and Guests

James McKinven
James McKinven
Host of the Indie Bites podcast & founder of PodPanda.
Sam King
Sam King
Ex YouTuber, now co-founder of
Bootstrapping to $3.5m ARR from YouTuber to Founder - Sam King, Flick
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