How to build a newsletter business - Louis Nicholls, SparkLoop

Louis Nicholls has dived deep into the world of newsletter referral programs, and he's learnt a thing or too along the way. This chat is packed with advice about speaking to your customers, avoiding shiny object syndrome and how to grow a newsletter.
Louis Nicholls is the co-founder of SparkLoop, a product that helps newsletter operators grow through referral partnerships. Indie hackers might know Louis from his Sales for Founders course which he ran a few years ago, as well as his many other projects.

What we covered in this episode:
  • How Sparkloop Started
  • How Louis met his cofounder Manuel
  • Going Niche vs Broad
  • Pursuing a growing market
  • What is your unique competitive advantage?
  • Avoiding shiny object syndrome
  • Speaking to your customers
  • How does a newsletter referral program work?
  • Can you start a referral program from the beginning?
  • What’s the value of a newsletter subscriber?
    • Sparkloop calculator
  • Sparkloop growth from day 1
  • How big is Sparkloop?
  • How to start and grow a newsletter
  • Louis’ favourite newsletters
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Creators and Guests

James McKinven
Host
James McKinven
Host of the Indie Bites podcast & founder of PodPanda.
How to build a newsletter business - Louis Nicholls, SparkLoop
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