Making $12k p/m with Wordpress plugins - Patrick Posner

Patrick Posner is the creator of a portfolio of Wordpress plugins which have been downloaded almost a million times collectively making him $12k p/m. Patrick went full time indie in 2020 and since then has both grown quickly and scaled back operations to build the best sort of life for him. I love these types of stories of relatively unknown indie hackers who are creating the dream life for themselves.

What we covered in this episode:
  • Building Wordpress plugins on the side of a day job
  • Marketing for Wordpress plugins
  • Getting 1m downloads
  • Beating a domain reseller
  • Finding SEO keywords to rank for
  • Pricing yearly vs monthly
  • Growing fast and scaling back
  • Book - Why We Sleep
  • Podcast - The Bootstrapped Founder
  • Indie Hacker - tbc
Follow Patrick
My links
Sponsor - Ahrefs

Thank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.

If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.

To try out Ahrefs Webmaster Tools, head to

Creators and Guests

James McKinven
James McKinven
Host of the Indie Bites podcast & founder of PodPanda.
Making $12k p/m with Wordpress plugins - Patrick Posner
Broadcast by