Jordan O'Connor on running a $30k MRR SaaS and doing SEO consulting on the side

Jordan O’Connor is the founder of Closet Tools, a bootstrapped app that helps people sell more stuff on Poshmark which has been in and around the $30-40k MRR mark. He’s found a lot of his growth through SEO, like many successful entrepreneurs, and now helps other founders do the same through his Rank to Sell power half hours.

Listen to the full 90 minute chat with Jordan here ->

  • 00:00 Intro
  • 03:29 Jordan being awful with money
  • 04:30 Jordan's indie hacking journey
  • 06:10 Launching and failing with different products
  • 07:06 Choosing SaaS
  • 08:31 Starting closet tools
  • 11:38 Pricing for Closet Tools
  • 12:35 Reverse stair stepping with Rank to Sell (consulting)
  • 16:08 Reccos
  • Book - Deep Work
  • Podcast - Deep Questions by Cal Newport
  • Indie Hacker - Pat Walls
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Creators and Guests

James McKinven
James McKinven
Host of the Indie Bites podcast & founder of PodPanda.
Jordan O'Connor
Jordan O'Connor
Solo founder. Ranking & selling. Distribution connoisseur.
Jordan O'Connor on running a $30k MRR SaaS and doing SEO consulting on the side
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