Rob Walling on multiple projects, why building an audience is dumb and other SaaS wisdom

Rob Walling is an absolute legend in the bootstrapping and indie scene. He’s a veteran entrepreneur with his most notable exit being Drip in 2016. Rob also founded MicroConf, started TinySeed and is the host of the Startups for the Rest of Us podcast, which has over 680 episodes having started in 2010. It doesn’t stop there for Rob, he’s also written 4 books, Start Small Stay Small, Start Marketing the Day You Start Coding, The Entrepreneurs Guide to Keeping Your Shit Together and most recently, The SaaS Playbook.

Get the hour long episode here: https://indiebites.com/membership

Timestamps
  • 00:00 Intro / Sponsor
  • 02:03 Why Rob wouldn't do SaaS again
  • 03:43 What would an alternative reality look like for Rob
  • 05:46 Founder retreats
  • 07:40 Building an audience first approach is dumb for SaaS
  • 10:29 Building a network
  • 12:38 Portfolio of projects
  • 15:26 Recommendations
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Creators and Guests

James McKinven
Host
James McKinven
Host of the Indie Bites podcast & founder of PodPanda.
Rob Walling
Guest
Rob Walling
Founder of TinySeed, MicroConf, Startups for the Rest of Us. Author of 4 books, including The SaaS Playbook
Rob Walling on multiple projects, why building an audience is dumb and other SaaS wisdom
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