Taking on Google with Fathom Analytics and growing a course to $150k - Jack Ellis, Fathom

Jack Ellis is the co-founder of Fathom Analytics, the simple, privacy focused alternative to Google launched in 2018. In this episode we talk about taking on the behemoth that is Google, joining a project after it's started, how Fathom grew and how Jack built a $150k course.
Jack Ellis is the co-founder of Fathom Analytics, started with Paul Jarvis in 2019. Jack handles the technical side of the business, but isn't afraid to get on the mic on their podcast, Above Board, or send out some spicy tweets. Jack also runs the Serverless Laravel course, which he launched back in 2020. After this conversation Jack has turned into a true friend, speaking with me for several hours after, a genuinely nice chap. You’re going to want the same thing after listening to this pod. Jack talks with great wisdom on how to approach bootstrapping a SaaS company and taking on a huge incumbent.

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What we covered in this episode:
  • What is Fathom Analytics
  • Joining as a co-founder after the company was founded
  • How Fathom started
  • How did they know Fathom was going to work
  • What growth tactics did Fathom use to grow?
  • How did they convince people to pay for analytics?
  • The trade-off of free software
  • How do you compete in a market with a huge incumbent
  • Starting a medium competitor, Pico
  • Benefits of having a co-founder
  • Quitting a job for Jack's first side-project
  • Starting a course (Serverless Laravel) that made $150,000
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Taking on Google with Fathom Analytics and growing a course to $150k - Jack Ellis, Fathom
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